Free and Go subscribers in countries including South Africa, Argentina, and Peru will begin seeing ads in ChatGPT. OpenAI emphasized that ads remain separate from ChatGPT answers, are clearly labeled, and do not influence answers.

OpenAI also claimed that over 100,000 advertisers have run campaigns on ChatGPT in the eight months since it launched.

OpenAI projects ad revenues will exceed $100 billion by 2030. Our forecast, however, estimates that total US chatbot ad spending will reach only $5.41 billion that year, and the US is OpenAI’s biggest market.

You've read 0 of 2 free articles this month.

Get more articles - create your free account today!

Solutions

Resources

Topics

Latest Articles

TikTok viewers skip two-thirds of the average brand video

Shoppers will hand AI the cart once retailers lower the risk

AI media buying’s next breakthrough is building trust into the technology

OpenAI acquires drug development AI platform to compete for lucrative pharma contracts

Whatnot aims to make live shopping mainstream with its first national campaign

Meta’s Muse draws millions of users, but can it become a daily AI destination?

Shoppers keep flocking to Costco, leaving Walmart behind

It’s getting harder to stand out in the race to bank Gen Alpha

Capital One wants to move Venture X deeper upmarket

Google embeds personal intelligence into cars, extending agentic advertising

About

ChatGPT ads expand to 26 markets as OpenAI chases ambitious revenue goals

Coverage Areas →

Coverage Areas →

Advertising & Marketing

Health

Ecommerce & Retail

Technology

Financial Services

More Topics

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

Sales Inquiries