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EMARKETER

Cannes Quick Take: Guest-first innovation and omnichannel reach with Roundel

This sponsored video by Roundel will explore how first-party data fuels modern retail media.

Article  |  Jun 13, 2025
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Retail Media
United States
Worldwide

Retailers want richer experiences that still respect guest trust. Katy Hershey, senior director, partner solutions group at Roundel, sits down with EMARKETER’s Jeremy Goldman to discuss how Target’s 165 million guest profiles and 15 years of retail media insight fuels its brand-safe omnichannel campaigns. Hershey also outlines what’s next: goal-based buying, gold-standard incrementality tests, AI-driven personalization, and broader reach via off-platform partnerships.

 

 

Watch the Roundel interview, then explore EMARKETER’s on-the-ground updates from the Croisette as Cannes Lions 2025 unfolds.

 

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Roundel

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