Mobile is the new battleground for loyalty, with nearly two-thirds of banking customers in Canada using the channel. But loyalty is fragile: More than 4 in 10 mobile banking users would switch banks for a better mobile experience. Our fifth annual study reveals the innovations Canadian banks need to stay ahead.

This deck will:

• Reveal the emerging features that mobile banking users in Canada value most.
• Compare support for these mobile features among the seven largest Canadian financial institutions (FIs) by domestic assets.
• Identify the key features that drive retention and give banks a competitive edge.