Canada Digital Video 2026

Viewership Continues Its Shift From Linear to Connected TV

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About This Report
Digital video viewership keeps rising, driven by mobile use and more connected TVs (CTVs). But shifting habits and cord-cutting are fragmenting attention, forcing media buyers to navigate a fast-changing landscape.

Digital video viewership keeps rising, driven by mobile use and more connected TVs (CTVs). But shifting habits and cord-cutting are fragmenting attention, forcing media buyers to navigate a fast-changing landscape.

This deck covers:

  • Digital video and smartphone video user forecasts
  • CTV viewer forecasts
  • Top digital video platforms in Canada

authors

Paul Briggs

Contributors

Ross Benes
Senior Analyst
Madan Kumar
Copy Editor
Carina Lamb
Senior Analyst
Natalia Ramirez
Forecast Analyst
Heather Sprung
Director, Report Editing
Matt Torpey
Senior Data Visualization Editor
Emman Velasco
Data Visualization Editor
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