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EMARKETER

Canada Digital Audio 2025

Listener Growth Is Driven by Wide Platform Choice

Report by Paul Briggs  |  Nov 6, 2025
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About This Report
Podcast engagement and streaming variety are fueling rapid digital audio growth in Canada as listeners spend far more time with these digital platforms than with traditional radio.
Topics
Podcasts
Radio
Media Consumption
Canada
Table of Contents
Media Gallery

Podcast listening is fueling Canada’s digital audio surge as streaming options expand. Time spent is shifting decisively from radio to on-demand audio, with premium subscriptions leading the next phase of growth.

This deck covers:

  • Digital audio user forecasts
  • Podcast listeners and viewers
  • Spotify listeners

This deck can help you:

  • Develop media strategy, allocate budget for campaigns (brands, retailers)
  • Showcase opportunities to customers (agencies, media platforms)
  • Develop go-to-market strategy (solution providers)

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

5charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Media Gallery

      Charts in This Report

      Key Streaming Audio Launches Set the Foundation for Digital Audio Listener GrowthPodcast Viewer Growth Is Much Faster Than Podcast Listener Growth in Canada
      Digital Audio Far Exceeds Radio in Canada Due to Podcasts and Streaming MusicSpotify Is by Far the Most Used Digital Audio Platform in Canada
      The Gap Between Spotify’s Paid and Free Listeners in Canada Will Continue to Widen Through 2029

      authors

      Paul Briggs

      Contributors

      Nikolai Dineros
      Bill Fisher
      Donte Gibson
      Senior Charts Editor
      Emma Noyes
      Graphic Designer, Data Visualization
      Natalia Ramirez
      Heather Sprung
      Senior Editor
      Emman Velasco
      Chart Editor
      Paul Verna
      VP, Content
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