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See All Topics →Latest Articles
Explore our Research →Financial and insurance brands pushed ad spending to new heights in the first half of 2025
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Mar 25, 2026
Revolut mints £4.7 billion as it dives deeper into global markets
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Mar 25, 2026
Starling Bank launches a Gemini-powered virtual assistant
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Mar 25, 2026
Consumers living paycheck to paycheck see a poor financial outlook
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Mar 25, 2026
Amazon retail media marketers are laser-focused on ROI
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Mar 24, 2026
Retail media’s offsite opportunities require measurement and careful planning
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Mar 24, 2026
For B2B marketers, trust in GEO strategies is key
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Mar 24, 2026
TikTok’s high-frequency ad push courts brand dollars, risks user friction
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Mar 24, 2026
Pharma sports sponsorships gain traction as AbbVie signs Major League Baseball deal
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Mar 24, 2026
‘AI doctor’ platform raises $40M, faces safety concerns
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Mar 24, 2026
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Learn More →Can Health Features Save Wearables?
In the latest episode of "Behind the Numbers," eMarketer principal analyst Yory Wurmser discusses a Stanford University School of Medicine study, which focused on the Apple Watch. How good is the smartwatch at detecting atrial fibrillation, and what are the risks of self-monitoring?
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