Executive Summary

The 70 million baby boomers are more digitally savvy than ever, thanks to the COVID-19 pandemic. They still trust their doctors but are also researching and rating providers. They’ll use digital health tools if the benefits are clear.

3 KEY QUESTIONS THIS REPORT WILL ANSWER 

1. How did the coronavirus pandemic affect baby boomers?
2. What digital habits changed among boomers due to the pandemic?
3. How can insurers, providers and marketers meet baby boomers where they are?

WHAT’S IN THIS REPORT? How boomers have shifted their digital health behaviors and how healthcare providers, insurers, and marketers need to adjust their approach to boomers now that they use more digital technology than ever.

KEY STAT: Wearable devices will see higher uptake as boomers and providers aim for longer health spans and independence while aging at home.