Get the correct answers to our Big Question quiz in the EMARKETER Daily newsletter. From ad dollar spend to influencers and connected TV, we deliver daily insights on media, marketing, and advertising. Not a subscriber? Sign up here and get our quizzes sent directly to your inbox to see if you can pick a winner.
What percentage of publishers describe the net impact of LLM-driven content discovery as “positive”?
A) 20% B) 40% C) 60% D) 80%
A full 80% of publishers said LLM-driven content discovery was a net-positive development, per an April IAB survey.
What percentage of consumers say when it comes to customer experience they value efficiency as much as empathy?
A) 34% B) 54% C) 74% D) 94%
A full 94% of consumers said they value efficiency as much as empathy in customer service experiences, according to a March and April Genesys survey in over 20 countries.
What percentage of Gen Z sports fans have attended or would attend a major sporting event primarily for surrounding experiences such as concerts, fan festivals, brand activations, or a celebrity appearance?
A) 48% B) 58% C) 68% D) 78%
A full 78% of Gen Z sports fans said they have attended or would attend a major sporting event primarily for surrounding experiences, according to a May YouGov/Acceleration Community of Companies survey.
Which generation has the highest percentage of users who look up information on social media platforms?
A) Gen Z B) Millennials C) Gen X D) Baby boomers?
Some 37% of millennials looked up information or answers on a social media platform in the last 30 days, higher than Gen Z (29%), Gen X (28%), and baby boomers (25%), according to a YouGov multi-region survey taken in April and May.
Does Netflix’s audience skew to men or women?
A) Men B) Women
Netflix skews to women, claiming 56.8% of the audience, according to Sensor Tower Audience Insights from Jan to May.
Which sport did the highest percentage of Americans pick as the one they’d travel farthest to watch live?
A) Football B) Olympics C) Basketball D) Soccer
Some 57% of Americans said they’d travel the farthest to watch a live football game, more than the Olympics (38%), basketball (35%), and soccer (25%), according to a March survey by One Poll for eDreams ODIGEO. (Respondents ranked their top three sports.)
What talent show legend makes a stunning appearance in a musical ad celebrating the World Cup by Scotland’s Irn-Bru soft drink?
A) Adam Lambert B) Ruben Studdard C) Clay Aiken D) Susan Boyle
Susan Boyle appears in Irn-Bru’s World Cup anthem spot, “We’re Made in Scotland from Girders.”
Which of the following ad formats do the most consumers feel negative about?
A) Non-skippable video ad B) Pop-up ads C) In-app ads during mobile game play D) Ads sent by text
Some 73% of consumers said they feel negative about non-skippable video ads, higher than pop-up ads (69%), in-app ads during mobile game play (63%), and ads sent by text message (63%), according to a March and April Omnicom Media survey.
What percentage of B2B software buyers rely on an AI chatbot at some point when researching a purchase?
A) 31% B) 51% C) 71% D) 91%
Some 71% of B2B software buyers use an AI chatbot during the software research process, according to a March G2 survey of B2B decision makers.
What percentage of consumers say a bad ad is worse than no ad at all?
A) 20% B) 40% C) 60% D) 80%
A full 80% of consumers say a bad ad is worse than no ad at all, according to a March and April Omnicom Media survey.
The average Instagram Reel generates how many times the interactions of a single-image post?
A) 1x B) 2x C) 3x D) 4x
The average Reel generates almost 4x the interactions of a single-image post, found MetriCool’s 2026 Instagram Study.
What percentage of US agencies still classify AI as a “cost of business?”
A) 41% B) 51% C) 61% D) 71%
Some 61% of agencies say AI is a cost of business with limited direct monetization, per Forrester. However, 31% plan to monetize it within the next 24 months.
Which of the following categories is most likely to be noticed in movies, TV shows, or streaming series?
A) Automotive B) Food and beverages C) Technology and mobile devices D) Beauty and personal care
Over three-quarters (76%) of US adults who spot product placements have noticed food and beverage products in movies, TV, or streaming, according to YouGov. Automotive follows (45%), then technology and mobile devices (41%), and beauty and personal care (30%).
True or false? ChatGPT users are less likely than average to visit an AI-recommended brand than a direct competitor.
False. In fact, ChatGPT users are 2.5 times more likely than average to visit an AI-recommended brand, found Similarweb’s study of US desktop behavior across finance, travel, and beauty cited by Search Engine Land.
What percentage of US consumers say they take less than 30 minutes deciding which local business to use?
A) 55% B) 65% C) 75% D) 85%
75% of US consumers spend less than 30 minutes deciding on a local business, according to a BrightLocal survey taken over the last three months. And 28% take under five minutes.
What percentage of US marketers and advertisers expect AI to drive an increase in their total media spend over the next year?
A) 42% B) 52% C) 62% D) 73%
Some 73% of US marketers and advertisers their total media spend to increase over the next year, fueled by new AI use cases, according to a February McKinsey survey.
What percentage of US ad buyers said understanding agentic ad buying/campaign execution was a top concern or challenge this year?
A) 20% B) 30% C) 40% D) 50%
Four in 10 ad buyers say understanding agentic ad buying/campaign execution is a top concern or challenge in 2026, according to the Interactive Advertising Bureau.
True or false? More consumers than B2B buyers direct purchases toward companies with clear social commitments?
False. Some 80% of corporate B2B buyers, versus 50% of B2C consumers, now actively direct spending toward companies with clear social commitments, according to a Charney Research and Toluna survey taken from July to October 2025.
What percentage of Americans overall say highlights are replacing live games when they watch sports.
A) 18% B) 38% C) 58% D) 78%
Some 38% of Americans overall say they watch highlights over live games, according to a May Bango survey. And 51% of Gen Z are watching highlights over live games.
In celebration of their NBA championship win, the New York Knicks will receive a ticker-tape parade today. In which decade was the very first ticker-tape parade held in New York City?
A) 1810s B) 1830s C) 1850s D) 1880s
The first NYC ticker-tape parade was held on Oct 28, 1886 in honor of the dedication of the Statue of Liberty, according to Wikipedia.
Which candy brand was directly referenced throughout Snickers' latest peanut butter campaign?
A) Butterfinger B) Reese’s C) Baby Ruth D) PayDay
The Snickers campaign featured a focus group made up entirely of people named Reese, testing if they would prefer Snickers over Reese’s peanut butter.
True or false? Consumers find social media ads more annoying than podcast ads.
True. 36% of consumers find social media ads the most annoying or disruptive, and only 25% selected podcast ads, per YouGov data.
New York Knicks forward OG Anunoby is an ambassador for which of the following brands?
A) Adidas B) Skechers C) Puma D) Asics
Anunoby sported Skechers Basketball sneakers including SKX REIGN and SKX NEXUS during the NBA season, according to a press release.
What is the average age of US video game players?
A) 25 B) 37 C) 40 D) 49
The average age of video game players in the US is 37, according to the Entertainment Software Association (ESA).
What percentage of B2B organizations say they’ve reported measurable ROI on GEO investments?
A) 58% B) 68% C) 78% D) 88%
Over three-quarters (78%) of B2B organizations have reported measurable ROI from current GEO investments, found a recent report from GNW Consulting and Demand Metric.
Which of the following retail media networks generated the most retail media impressions in Q1 2026?
A) Albertsons Media Collective B) Kroger Precision Marketing C) Red Media by Hy-Vee D) Meijer Media
Kroger Precision Marketing generated 2.4 billion retail media impressions in Q1 2026, according to Sensor Tower Data.
True or false? Wikipedia and Reddit have a 25%+ combined share of US ChatGPT citations.
True. Wikipedia snagged a 13.15% share of ChatGPT citations in the US, while Reddit scored 11.97%, giving them a combined share of 25.12%, according to 5W’s Q1 2026 AI Citation Source Audit.
According to LGBTQ+ adults, what’s the best way for brands to demonstrate authenticity during Pride Month?
A) Collaborate with LGBTQ+ owned businesses or creators B) Take meaningful action to address diversity and inclusion within their company C) Adopt a year-round content strategy for LGBTQ+ consumers beyond Pride Month D) Engage and ally with LGBTQ+ organizations and causes
Nearly half (47%) of LGBTQ+ adults say collaborating with LGBTQ+ owned businesses or creators is the best way to be authentic during Pride Month, according to CivicScience.
Which digital OOH category posted the biggest YoY gains in Q1 2026, per OOOA?
A) Transit B) Street furniture C) Place-based D) Billboards
Digital transit increased 25% YoY in Q1 2026, while digital street furniture increased 21.5%, digital place-based grew 17%, and digital billboards rose 8.1%, according to OOOA.
What percentage of Q1 2026 programmatic ad spend went through private marketplaces transactions, per the Association of National Advertisers?
A) 55% B) 65% C) 75% D) 85%
Private marketplace transactions accounted for 85% of programmatic spending in Q1 2026, up from 79.2% in 4Q 2025, per the ANA, as reported in PodcastNewsDaily.
Which restaurant chain is celebrating DC Studios’ “Supergirl” film with new combo meals and a limited-edition Krypto Collectible Bucket?
A) Dairy Queen B) Wendy’s C) Zoup! Eatery D) KFC
KFC announced the new “Supergirl” Ultimate Meal and “Supergirl” Combo Meal, available starting June 8, along with collectibles like the Kypto Collectible Bucket, available in-restaurant only beginning June 10.
What percentage of marketers say they have increased their investment in YouTube over the last year?
A) 30% B) 50% C) 70% D) 90%
Some 70% of marketers globally said they have increased their investment in YouTube over the last year, ahead of Netflix (65%), Amazon Prime (59%), and Samsung (48%), according to a February DoubleVerify and Sapio Research survey.
True or false? Gen Z consumers are more likely to choose cheaper store brand alternatives than consumers 30+.
False. Gen Z (32%) are less likely than consumers 30+ (42%) to buy cheaper alternatives, per a January 2026 Net Conversion and Pollfish survey.
True or false? The majority of Gen Z will pay more for a brand they recognize.
True. 52% of Gen Z is willing to spend more to buy from a brand they know, according to GWI data.
What percentage of employees say workplace stress negatively impacts their sleep?
A) 76% B) 78% C) 83% D) 89%
Some 76% of workers say the workplace has negatively impacted their sleep, according to Headspace’s Workforce State of Mind report.
Lizzo is the face of a new campaign from which of the following restaurant brands?
A) Chipotle B) The Cheesecake Factory C) Chili’s D) Red Lobster
The spot features Lizzo playing a flute designed to look like a Chili’s Baby Back Rib.
B2C marketers find which of the following to be most challenging?
A) Brand awareness B) Communicating value C) Lead generation D) Differentiation
B2C marketers find communication their value and benefits the most challenging (64%), while B2B marketers struggle the most with generating leads (57%), according to Channel Media data.
How many app submissions for the App Store did Apple say it received in 2025?
A) 199,000 B) 1.9 million C) 9.1 million D) 19 million
Apple said its App Review team reviewed more than 9.1 million submissions, and rejected over 2 million, as reported in MacRumors.
Which age group, on average, is more optimistic about their financial situation in the year ahead, according to Deloitte?
A) Gen Z B) Millennials
A full 53% of Gen Zers expect their personal financial situation to improve in the next year, while 45% of millennials said this, according to a Deloitte survey taken between November 2025 and January 2026.
Do athlete influencers get more or less engagement than traditional influencers, according to OpenSponsorship?
A) More engagement B) Less engagement
Athlete influencers (11.0% average engagement) average over twice as much engagement as traditional social media influencers (4.9% average engagement), according to OpenSponsorship platform analysis in the State of Athlete & Influencer Marketing 2026 Report.
What global brand is celebrating soccer this summer by paying homage to a classic campaign from the 1990s, “The world’s cup?”
A) Guinness B) Pepsi C) Nike D) Tupperware
Guinness’s “The world's cup” campaign includes a new “singing pints” TV ad, a limited-edition jersey, and a soccer-inspired can design created by Brooklyn-based illustrator Sophia Yeshi.
What percentage of American consumers ages 12+ have listened to a podcast in the last week, according to Edison Research?
A) 35% B) 45% C) 55% D) 65%
Some 45% of American consumers ages 12+ listened to a podcast in the last week, an all-time high, per a January 2026 Edison Research survey.
Where in New York City did EMARKETER’s Ad Buyer Summit take place?
A) Convene B) Madison Square Garden C) City Winery D) The Penn District
EMARKETER’s Ad Buyer Summit was on May 14 at City Winery. Watch the livestream here.
True or false? The majority of paid partnerships on TikTok are disclosed.
True. TikTok has the highest paid partnership disclosure rate among US platforms (52%), according to The Influencer Marketing Factory.
Carmelo Anthony is the face of a new campaign from which of the following skincare brands?
A) Cetaphil B) The Ordinary C) CeraVe D) Kiehl’s
CeraVe appointed Carmelo Anthony as its new “Head Coach” in a campaign that focuses on dandruff control.
What percentage of CMOs say they have mature or fully developed AI strategies?
A) 22% B) 30% C) 37% D) 40%
30% of CMOs report mature or fully developed AI readiness capabilities, and 70% say becoming an AI leader is a critical goal for 2026, according to Gartner data.
What percentage of US adults say they frequently watch media solely to root against or criticize a particular individual, program, team, or viewpoint?
A) 22% B) 32% C) 42% D) 52%
Over half (52%) of adults watch media just to root against or criticize something at least somewhat frequently, according to CivicScience.
Do more advertisers prefer to purchase podcast advertising programmatically or directly?
A) Directly B) Programmatically
Over half (55%) of advertisers prefer to buy podcast ads programmatically, compared with 45% who prefer to buy direct, according to Advertiser Perceptions.
Which of the following makes consumers most likely to stay on a news/publisher site after reading an article?
A) Easy-to-navigate home page or section pages B) Breaking news or trending stories highlighted on the page C) Recommended articles on similar topics D) Interactive content like polls, quizzes, or data visualizations
Some 39% of US consumers say breaking news or trending stories will make them most likely to stay on a news/publisher website, according to CivicScience.
Modelo is increasing its investment in US professional soccer by how much?
A) 50% B) 75% C) 100% D) 125%
Modelo’s investment in US professional soccer, including advertising, has increased 125% since last season, according to Marketing Dive.
Which AI platform led in customer satisfaction in ACSI’s inaugural ranking?
A) Microsoft’s Copilot B) Google’s Gemini C) OpenAI’s ChatGPT D) Anthropic’s Claude
Gemini took first place in ACSI’s ranking, followed by Copilot, ChatGPT, and Claude.
By how much has viewership of NBA playoffs increased as of the first week and a half of games?
A) 10% B) 20% C) 30% D) 40%
NBA playoff viewership was up 20% in the first week and a half of games, according to Nielsen data reported by MediaPost.
What percentage of marketing professions use AI tools for post-event evaluation after meetings, according to Amex and YouGov?
A) 28% B) 48% C) 68% D) 88%
Some 28% of professionals use AI for post-event evaluation, per the Amex/YouGov July 2025 survey.
You've read 0 of 2 free articles this month.
685 Third Avenue21st FloorNew York, NY 100171-800-405-0844
1-800-405-0844[email protected]