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Beyond paid and organic social, what is the top channel where brands are repurposing influencer content?
A) CTV B) Out-of-home (OOH) C) Email D) Website
64% of marketers are using influencer content on their website, landing pages, or product pages, according to a Linqia report.
Half of parents with children under 18 limit their kids’ screen time to protect them from which of the following, according to a YouGov study?
A) Bullying B) Ads C) Profanities D) Eye strain
Some 50% of parents with children under 18 limit screen time to reduce ad exposure, according to a YouGov survey.
Which of the following is NOT one of the top three most used social platforms among Americans?
A) Instagram B) Facebook C) TikTok D) YouTube
YouTube is the most used social platform (84%), and TikTok comes in fourth (37%), according to Pew Research Center.
What is the top measurement methodology used by US brand and agency marketers?
A) Incrementality testing/experiments B) Platform-provided attribution C) Marketing mix modeling (MMM) D) Multitouch attribution (MTA)
Nearly two-thirds (65.8%) of US brand and agency marketers use platform-provided attribution, according to a July survey from EMARKETER and TransUnion. Some 52.0% use incrementality testing/experiments, 49.5% use MMM, and 42.4% use MTA.
What’s the top way Gen Alpha teens are using AI?
A) As a search engine B) Creative projects C) Help with school work or studying D) Talking to chatbots
Some 46% of Gen Alpha teens use AI as a search engine, 44% use it for school help, 39% use it for creative projects, and 25% use it to talk with chatbots, according to data from Attest.
Which age group of parents is most likely to visit online parenting communities regularly?
A) Parents ages 18 to 29 B) Parents ages 30 to 40 C) Parents ages 50 and older
Some 45% of parents ages 18 to 29 visit online parenting communities regularly, compared with 31% of parents ages 30 to 49 and 17% of parents ages 50 and older, according to Pew Research Center.
What percentage of US adult video game players play with strangers online?
A) 3% B) 13% C) 23% D) 33%
Less than a quarter of video game players play with strangers online, according to data from Gallup. Some 28% play with friends or family online, 31% play with friends or family in person, and 83% play video games alone.
True or false? A majority of consumers prefer to type, rather than talk, when interacting with brands.
True. Some 57% of consumers say they prefer typing to talking when interacting with brands, according to a new report from Acxiom.
What percentage of holiday travelers plan to use generative AI to help in planning their trip, according to Deloitte?
A) 24% B) 36% C) 48% D) 60%
GenAI use for travel planning is expected to rise to 24% this holiday season, according to a September and October survey by Deloitte.
What lifestyle brand recently partnered with Pantone Color Institute to launch the brand’s signature red shade?
A) Spanx B) Lululemon C) Vineyard Vines D) Columbia
Spanx recently partnered with the Pantone Color Institute to officially unveil the brand's signature shade, SPANX Red.
Which streaming service has the highest share of US time spent watching TV?
A) Disney (Disney+, ESPN+ and Hulu combined) B) YouTube C) Amazon Prime Video D) Netflix
YouTube accounts for 13.4% of all US TV viewing, higher than Netflix’s 8.8%, Disney’s 4.7%, and Amazon Prime Video 3.8%, according to Nielsen.
Moonlighters galore: What percentage of Gen Zers have a side hustle?
A) 45.2% B) 55.2% C) 65.2% D) 75.2%
Some 55.2% of Gen Z participates in side hustles, the highest share of any generation, according to an April 2025 survey from PMNTS Intelligence.
How much did US spending on podcast advertising grow YoY in Q3?
A) 8% B) 14% C) 18% D) 26%
According to a Magellan AI’s "Q3 Podcast Advertising Benchmark Report," podcast ad spending in the US rose 26% YoY in Q3.
Due to rising costs across marketing channels, 74% of brands are increasing budgets in which of the following categories?
A) Out-of-home B) print C) influencer marketing D) affiliate marketing
74% of brands say they’ve increased their affiliate marketing spend due to rising costs in other channels, according to an impact.com survey.
Which of the following brands featured Miley Cyrus’ “The Climb” in its holiday campaign?
A) StairMaster B) Sephora C) REI D) Gap
Gap’s “Give Your Gift” campaign features a cover of the classic Cyrus song from artist Sienna Spiro.
True or false? Almost half of all creators earn most of their annual income during the summer months.
False. 49% of creators say Q4 drives most annual income, and 43% of 6+ year creators expect higher holiday earnings this year, according to a URLgenius report.
Which of the following brands is encouraging consumers to make in-person plans with the people in their group chats?
A) Lush B) Heineken C) Rare Beauty D) Liquid Death
Heineken’s campaign starring Knicks player Josh Hart was inspired by its “Social off Socials” study, which found that while 94% of Americans are in group chats, only 29% see those people monthly.
Which of the following platforms leads in newsletter distribution, according to HubSpot’s State of Newsletters report?
A) Substack B) Linkedin C) Traditional email D) Facebook
Linkedin is the top platform newsletter creators use to distribute their content (52%), followed by Facebook (50%) and traditional email (42%), according to the report.
To celebrate the launch of “The Outer Worlds 2,” Xbox partnered with Snap to create an AR Lens that triggers what effect when users aim their phones at the moon?
A) The moon turns into the game’s mascot, Moon Man B) The moon glows with the Xbox logo C) The moon disappears into a black hole D) The moon reveals hidden constellations from the game
In the days leading up to the full moon on November 6, users can scan the moon with the Lens to see it transform into the game’s mascot, Moon Man.
Which style of video games is most popular among players ages 65 and over?
A) Sports B) Open-world exploration C) Casual/mobile gaming D) Strategy/simulation
Over two-thirds (69%) of video game players 65+ play casual/mobile games most often, 12% play strategy/simulation games, 7% play sports games, and 6% play open-world exploration games, according to data from CivicScience.
Which brand has cast its first new child star in 25 years?
A) Dove B) Nike C) Welch’s D) Apple
Welch’s latest spokeschild is 10-year-old Charlie Cheersman (whose real name is Paxton Beau Bazile), who will be the first child to star in a creative campaign for the brand since the ‘90s, as reported by Marketing Dive.
Do most businesses plan to increase or decrease their SEO budget because of AI?
A) Increase B) Decrease
Some 61.2% of companies will increase their SEO budget because of AI, according to data from Smarty Marketing. Over a third (34.7%) do not plan to change their SEO budget at all due to AI, while 4.1% are planning to decrease their SEO budget.
Among consumers with streaming video subscriptions, what percentage has cancelled a subscription due to subscription fatigue?
A) 21% B) 31% C) 41% D) 51%
More than four in 10 US consumers have cancelled a streaming video subscription because they were overwhelmed by the number of services available, found CivicScience.
True or false? The number of unique advertisers in the US and UK activating ads programmatically has grown 20% between H1 2024 and H1 2025?
False. While the number of unique advertisers have grown in the US and UK, it’s only risen 14% between H1 2024 and H1 2025, according to Freewheel’s Video Marketplace Report.
What was the average number of orders per regular grocery app user in August?
A) 1.2 B) 2.7 C) 3.3 D) 4.2
In August, online grocery order volume per MAU climbed 5.8% YoY to reach an average of 2.7 orders, according to a September 2025 Brick Meets Click survey.
What percentage of US adults plan to begin their holiday shopping before Black Friday this year?
A) 35% B) 48% C) 58% D) 65%
65% of US adults plan to begin their holiday shopping before Black Friday this year, according to August data from McKinsey & Company.
What percentage of all creators use AI in their workflow?
A) 24% B) 32% C) 44% D) 56%
44% of all creators use AI-powered tools weekly in their workflow, with full-time creators leading at 63% adoption, according to a September survey in the 2025 URLgenius Creator Trend Index.
What restaurant segment gained the highest sales growth in September?
A) Casual dining B) Fine dining C) Quick service D) Fast casual
The casual dining category had the highest same-store sales growth rate, although only 39% of restaurants in the category reported higher sales YoY, according to Black Box Intelligence.
What is the expected return rate for US retail purchases in 2025?
A) 8.9% B) 12.3% C) 15.8% D) 23.1%
The National Retail Federation (NRF) expects 15.8% of retail purchases will be returned in 2025, representing $849.9 billion in sales, and down from the 2024 return rate of 16.9%, Retail TouchPoints reports.
Nearly two-thirds (64%) of fans from which major sports league does research on its brand sponsors, according to a Nielsen study?
A) Major League Soccer (MLS) B) Major League Baseball (MLB) C) National Football League (NFL) D) National Basketball Association (NBA)
64% of MLS fans answered, “I inform myself about brands engaged as a sponsor in sport” in a Nielsen study.
What percentage of consumers are likely or very likely to actively pay attention to an ad on a billboard?
A) 25.4% B) 31.7% C) 38.1% D) 40.0%
Over a third of US consumers are likely or very likely to actively pay attention to an ad on a billboard, according to June data from YouGov.
Cardi B is the latest ambassador for which of the following brands?
A) Forever 21 B) Bobbie C) Skims D) Claire’s
Cardi B, formula brand Bobbie’s “Chief Confidence Officer,” is urging parents to call 1-732-QQ-CARDI and share how limited federal leave or unsafe birth support has impacted them. The brand aims to send 1,000 voicemails to Congress.
Which car brand is partnering with Universal Pictures’ "Wicked: For Good" with a spot set to the movie’s soundtrack?
A) Hyundai B) Jeep C) Subaru D) Lexus
In “Magic in the Air,” filmmaker Jon M. Chu and his family turn on the movie’s soundtrack in their Lexus LX.
True or false? The majority of US podcast consumers do most of their listening in the evening.
False. 53% of their listening occurs between 6 a.m. and 2 p.m., according to Edison’s Share of Ear report.
Which is the top action taken by US brand and agency marketers to improve measurement efficiency?
A) Shifted more analysis in-house B) Consolidated measurement vendors C) Implemented a unified identity solution D) Adopted AI/machine learning to automate reporting
Half of brand and agency marketers are trying to improve measurement efficiency by adopting AI/machine learning to automate reporting, according to a July 2025 survey from TransUnion and EMARKETER.
Twitch streamer Fandy became the first person to do what, live on the platform?
A) Get engaged B) Reach 10 million viewers C) Give birth D) Speedrun Super Mario Sunshine in under one minute
When Fandy gave birth to daughter Luna on October 7, the event attracted over 50,000 viewers, according to People.
What is IHG Hotel and & Resorts’ fastest growing premium brand?
A) Ruby B) Crowne Plaza C) HUALUXE D) voco
Since launching in 2018, voco has become the fastest growing brand within IHG’s premium segment, having recently celebrated the milestone of 100 open hotels globally.
What cartoon property is tween clothing brand Justice collaborating with for the holiday season, following a successful back-to-school collection with the same cast of characters?
A) The Powerpuff Girls B) Steven Universe C) Rugrats D) Peanuts
The Justice x PEANUTS Holiday Collection kicks off this month at Walmart stores nationally, and on Walmart.com.
Which generation of US adults begins their holiday shopping the earliest?
A) Gen Z B) Millennials C) Gen X D) Baby boomers
The majority of millennials (55%) start their holiday shopping in October or earlier, compared to only 36% of boomers during the same period, according to an August McKinsey survey.
On average, how much will US households spend on connected devices this year?
A) $543 B) $629 C) $710 D) $896
US households will spend nearly $900 on connected devices this year, up 17% from 2024, according to data from Deloitte.
What day of the week do businesses see the most post engagement on TikTok, according to an Adobe Express survey?
A) Monday B) Wednesday C) Friday D) Saturday
Business owners say short-form videos (34%) and Saturday posts (41%) get the most engagement on TikTok, per the survey.
What percentage of US adults get their news from podcasts at least sometimes?
A) 12% B) 22% C) 32% D) 42%
Nearly a third (32%) of US adults get their news from podcasts, while 10% get it from podcasts often, according to data from Pew Research.
What’s the most popular platform for shoppable media among consumers ages 18 to 34?
A) Social media B) Connected TV (CTV) C) Retail website D) News media website
One-third of US adults ages 18 to 34 have made a purchase via social media, surpassing CTV, retail websites, and news media websites, according to data from Bizrate Insights and EMARKETER.
For the first time in its 133-year history, Maxwell House is temporarily rebranding itself as:
A) Maxwell Condo B) Maxwell Apartment C) Maxwell Loft D) Maxwell Studio
The “Maxwell Apartment” campaign is meant to “meet the needs of today’s consumer,” as nearly a third of individuals are opting to rent versus purchasing a home, according to parent company Kraft Heinz.
Of US adults who recently recall seeing an out-of-home (OOH) ad for a major sporting event, what percentage took real-world action?
A) 20% B) 40% C) 70% D) 90%
Some 9 in 10 US adults who recall recently seeing an OOH ad for a major sporting event took action, including watching the game, talking with friends about it, or engaging on social media, according to a September report from the Out of Home Advertising Association of America (OAAA) and The Harris Poll.
Chili’s is bringing back its viral MozzMates costume this year. How fast did the costume sell out last year?
A) 5 minutes B) 20 minutes C) An hour D) 5 hours
The MozzMates costume, a two-person outfit modeled after a stretched-out cheese stick, sold out in 20 minutes last year. We’ll see how fast it goes this year.
What's the average income per post for a nano influencer, an influencer with 1,000-10,000 followers?
A) $155 B) $195 C) $245 D) $305
Nano influencers earn an average of $195 per post, according to an analysis from DemandSage.
Which Grammy-winning producer will curate the creator experience at Advertising Week New York?
A) Mark Ronson B) Hit-Boy C) Pharrell Williams D) Dan Auerbach
Hit-Boy, who has received 11 Grammy nominations and three Grammy awards, will curate the creator experience at Advertising Week New York, beginning October 6.
What percentage of US consumers have planned to start their holiday shopping before October?
A) 8% B) 18% C) 28% D) 38%
Almost 3 in 10 (28%) of US consumers plan to start shopping before October for the holiday season, according to an August survey from McKinsey.
Which of the following tech companies just launched its first major brand campaign?
A) Anthropic B) Snowflake C) Zeta Global D) OpenAI
Anthropic's major brand campaign, “Keep thinking with Claude,” positions its product as “The AI for problem solvers.”
Which of the following is NOT one of the three most common conversation topics identified by the National Bureau of Economic Research (NBER) in its study of ChatGPT usage?
A) “Entertainment” B) “Seeking Information” C) “Practical Guidance” D) “Writing”
"Entertainment" was not one of the most common conversation topics. The categories represent 80% of ChatGPT conversations, with writing dominating work-related tasks, according to the study.
Consumers are more likely to correctly identify brand logos like Amazon and Snapchat than some OSHA-mandated safety symbols. Which of the following was least recognized by consumers in a recent survey?
A) Flammable material B) Emergency Stop C) Corrosive D) High voltage
While 97% of consumers recognize the Amazon logo, only 54% recognize the emergency stop symbol, according to a TRADESAFE survey.
Which of the following brands just promoted their CMO to president?
A) eos B) Burt’s Bees C) Vaseline D) Bath & Body Works
The brand just appointed CMO Soyoung Kang to the newly created role of president, according to a press release.
Which of the following retailers did NOT have a “Black Friday in July” sale this year?
A) Marshall’s B) Best Buy C) Macy’s D) Wayfair
Best Buy, Macy’s, and Wayfair each held major sales events this summer, with Best Buy’s event overlapping with Amazon’s Prime Day.
Which superhero movie star is partnering with LEGO on a new campaign?
A) Robert Downey Jr. B) Paul Rudd C) Henry Cavill D) Tom Holland
Spider-Man actor Tom Holland and his brothers star in LEGO’s “Never Stop Playing” campaign, which demonstrates that just because you grow up doesn’t mean you have to stop having fun.
What’s the median age of US adults who regularly get their news from Univision?
A) 39 B) 42 C) 45 D) 50
Univision’s news audience has the lowest median age of all the media sources included in a Pew Research Center survey. Newsmax has the highest median age at 63.
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