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Banking implications of TikTok’s potential new US-only app

Article by Lauren Ashcraft  |  Jul 8, 2025
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Banking implications of TikTok’s potential new US-only app
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The news: TikTok is reportedly exploring a US-only version of its app amid ongoing discussions of a US ban and selloff, per The Information. Known internally as “M2,” the app will reportedly launch in September and require users to download a new version to use TikTok in the US—though users will have several months to make the switch.

Why this matters for banks: The current version of TikTok has been a popular place for financial institutions (FIs) to build relationships with Gen Zers.

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