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EMARKETER

Asia-Pacific Digital and OTT Video Forecast 2023

Untapped Opportunities and Streaming Trends in China, India, Japan, and Indonesia

Report by Man-Chung Cheung  |  Nov 15, 2023
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Executive Summary
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Table of Contents
Executive Summary
Asia-Pacific outnumbers all other regions in digital video viewers—by a long shot
Asia-Pacific is an important region for YouTube, now and into the future
OTT services are vying for Asia-Pacific’s dynamic markets
Sources
Media Gallery
About This Report
Asia-Pacific is the most coveted region worldwide for its digital video streaming growth. And the OTT video segment has been gaining steam as audiences increasingly crave high-quality content. However, players have had to stay innovative as they cope with an array of business challenges that comes along with this diverse region.
Topics
Digital Video
Asia-Pacific
Table of Contents
Executive Summary
Asia-Pacific outnumbers all other regions in digital video viewers—by a long shot
Asia-Pacific is an important region for YouTube, now and into the future
OTT services are vying for Asia-Pacific’s dynamic markets
Sources
Media Gallery

Asia-Pacific reigns supreme in global digital video viewership, claiming a 58.5% share in 2023. Mobile devices are at the heart of digital video consumption, more so in Asia-Pacific than anywhere else. And though OTT viewers in Asia-Pacific are expanding faster than total digital video viewers, the region presents unique challenges to multinational streaming giants due to viewer preferences differing significantly from country to country.

Key Question: How fast are digital OTT video viewers growing across Asia-Pacific, and how are select subscription over-the-top (sub OTT) streaming services faring in the region?

Subscription OTT Video Viewer Growth in Asia-Pacific, by Country, 2023 (% change)
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KEY STAT: In 2023, sub OTT service users in Asia-Pacific will grow by 5.8% (reaching 1.23 billion viewers), with Indonesia and India leading the pack.

Here’s what’s in the full report

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Table of Contents

  1. Executive Summary
  2. Asia-Pacific outnumbers all other regions in digital video viewers—by a long shot
  1. Asia-Pacific is an important region for YouTube, now and into the future
  2. OTT services are vying for Asia-Pacific’s dynamic markets
  1. Sources
  2. Media Gallery

Charts in This Report

Subscription OTT Video Viewer Growth in Asia-Pacific, by Country, 2023 (% change)Digital Video Viewer Share Worldwide, by Region, 2023 (% of total)
Digital Video Viewer Penetration Worldwide, by Region, 2023 (% of population)Digital Video Viewers in Asia-Pacific, by Country, 2023 (millions)
Mobile Phone Video Viewer Penetration Worldwide, by Region, 2023 (% of digital video viewers)YouTube Viewer Share Worldwide, by Region, 2023 (% of total)
YouTube Viewers in Asia-Pacific, by Country, 2023 (millions and % of digital video viewers in each country)Subscription OTT Video Viewers in Asia-Pacific, by Country, 2023 & 2027 (millions)
Amazon Prime Video vs. Netflix Viewers in Japan, 2023-2027 (millions)Subscription OTT Video Viewers in Indonesia, 2023-2027 (millions, % change, and % of internet users)

authors

Man-Chung Cheung

Contributors

Cosima Balletti-Thomas
Associate Forecasting Analyst
Ethan Cramer-Flood
Senior Forecasting Writer
Jennifer Merritt
Vice President, Content
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