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Asia-Pacific Digital and OTT Video Forecast 2023
Untapped Opportunities and Streaming Trends in China, India, Japan, and Indonesia
Asia-Pacific reigns supreme in global digital video viewership, claiming a 58.5% share in 2023. Mobile devices are at the heart of digital video consumption, more so in Asia-Pacific than anywhere else. And though OTT viewers in Asia-Pacific are expanding faster than total digital video viewers, the region presents unique challenges to multinational streaming giants due to viewer preferences differing significantly from country to country.
Key Question: How fast are digital OTT video viewers growing across Asia-Pacific, and how are select subscription over-the-top (sub OTT) streaming services faring in the region?
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KEY STAT: In 2023, sub OTT service users in Asia-Pacific will grow by 5.8% (reaching 1.23 billion viewers), with Indonesia and India leading the pack.
authors
Man-Chung Cheung
Contributors
- Cosima Balletti-Thomas
- Associate Forecasting Analyst
- Ethan Cramer-Flood
- Senior Forecasting Writer
- Jennifer Merritt
- Vice President, Content
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