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Learn More →Asia-Pacific Ad Spending Forecast 2026
Retail Media and CTV Present Opportunities Amid Global Headwinds
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Table of Contents
Executive Summary
Asia-Pacific is the second-slowest-growing region in ad spend
Ad spend growth in China is resilient as the economy signals a mild recovery
India’s media ad spend growth is robust, but challenges loom
A shifting macroenvironment brings ad market uncertainty in the rest of Asia-Pacific
Recommendations for agencies and brands
Media Gallery
About This Report
Amid economic pressure, Asia-Pacific ad spend growth is slowing while digital’s share expands. Uncertainty has been the driver for ad dollars to shift to digital for measurability, boosting retail media and digital video.
Table of Contents
Executive Summary
Asia-Pacific is the second-slowest-growing region in ad spend
Ad spend growth in China is resilient as the economy signals a mild recovery
India’s media ad spend growth is robust, but challenges loom
A shifting macroenvironment brings ad market uncertainty in the rest of Asia-Pacific
Recommendations for agencies and brands
Media Gallery
Macroeconomic factors are pressuring growth in an already slowing Asia-Pacific ad market. Digital ad spend will continue to increase faster than total media ad spend, led by social, retail media, and video—to the detriment of traditional media.
Key Question: Which channels are seeing the fastest ad spending growth, and what are the factors driving it?
Key Stat: Asia-Pacific is second to last in total media and digital ad spending growth in 2026, up 6.4% and 8.3%, respectively, YoY.
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authors
Man-Chung Cheung
Contributors
- Ethan Cramer-Flood
- Nicolas Crespo
- Sol Ipuche
- Emma Noyes
- Senior Graphic Designer, Data Visualization
- Naomi Rebuelta
- Copy Editor
- Heather Sprung
- Director, Report Editing
- Johann Valderrama
- Data Visualization Editor
- Emman Velasco
- Data Visualization Editor
- Yoram Wurmser
- Principal Analyst
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