Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Apple TV+ Is Expected to Grow Viewers as Library Grows

We estimate there will be 18.8 million Apple TV+ viewers by the end of 2020. That figure will continue to increase year-over-year, more than doubling by the end of the forecasting period.

Currently, Apple TV+ has a relatively limited content slate, but the service is expected to regularly add new content, which will drive up usage. “It will take time for time for them to build up this library,” said Eric Haggstrom, eMarketer forecasting analyst at Insider Intelligence. “But their reliance on in-house content does have long-term positive benefits for their bottom line.”

Read More:

eMarketer and Business Insider Intelligence have joined forces to become the leading research company focused on digital transformation. For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to Chart of the Day.

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account