The news: Apple showed a revamped version of its Maps app at WWDC 21 this week. The navigation app has detailed city graphics, richer elevation data, more proactive driving directions, and granular stop notifications for transit riders. Apple also now leverages AR using the iPhone’s camera to provide accurate walking directions, per CNET.
The takeaway: Google continues to improve its maps infrastructure by adding granular business and location data that enhance navigation and directions. Apple’s map innovations won’t be enough to convert users, but may serve as the foundation for future AV and AR glasses plans.