AI: The consumer’s new best friend and the marketer’s biggest hurdle

This sponsored video from Glance by InMobi examines the trends redefining the path to purchase.

Abhay Singhal, Co-Founder, InMobi & CEO, InMobi Advertising, joins EMARKETER’s Nate Elliott to share insights on how AI is shifting consumers from search to research-driven discovery, reshaping brand visibility and competition. Hear about global adoption trends, the evolution of the marketing funnel, and why brands must optimize for AI-driven environments to remain relevant and win consumer choice.

 

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​G​lance by InMobi

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