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AI Commerce 2026

AI Is Reshaping Ecommerce Journeys, but Retailer Sites Still Own the Transaction

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About This Report
Growing consumer adoption of AI tools is positioning AI platforms as an alternative shopping channel—but most AI-driven transactions are still completed on retailer websites.
Table of Contents

The era of AI commerce is underway, with more consumers using AI tools to discover, research, and even purchase products. After leaning heavily into commerce, AI platforms such as ChatGPT, Google, and Perplexity will drive a growing share of ecommerce sales through 2029. But despite innovations like Instant Checkout and partnerships with prominent payment players, most transactions are still completed on retailer websites. And future growth could stall or accelerate, depending on consumer experiences and strategies by the major players.

Key Question: What is the outlook for AI commerce in 2026 and beyond?

Key Stat: AI platform-driven ecommerce sales will surpass $144 billion by 2029, which will be 8.8% of total retail ecommerce sales.

authors

Carina Lamb

Contributors

Suzy Davidkhanian
VP, Content
Eleni Digalaki
Nate Elliott
Principal Analyst, GenAi in Advertising
Penelope Lin
Director, Data Visualization
Cindy Liu
Senior Forecasting Analyst
Wendy Malloy
Director, Reports Editor
Amy Rotondo
Director, US Research
Matt Torpey
Senior Chart Editor
Emman Velasco
Chart Editor
Ali Young
Senior Copy Editor and Manager of Content Operations

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