The news: AI ad spending is skyrocketing as chatbots race to monetize and traditional search moves toward automation.
- AI chatbot ad spending will skyrocket 1,641.1% this year to $0.96 billion, per our forecast, given how nascent the format is. Spending will cool but still remain in the double-digits through 2030.
- AI search-adjacent ad spending, which encompasses ads appearing alongside or above and below AI-powered search summaries like Google’s AI Overviews, will increase 152% this year to $26.42 billion.