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Agentic AI—genAI’s successor—will shake up retail banking

The news: Agentic AI combines advanced technologies like machine learning, large language models, and enterprise-wide automation to create intelligent "agents" that act like highly skilled digital employees. According to The Financial Brand, it is poised to change retail banking as we know it.

The details: Agentic AI's most significant impact will be moving beyond chatbots to act as a "financial GPS on steroids," per The Financial Brand. These agents will provide highly personalized, proactive financial support by understanding customer context, preferences, and real-time needs; dynamically assembling solutions; and anticipating life changes.

Agentic AI understands the full context of customer relationships, including preferences, history, and current needs and could manage more-complex interactions from beginning to end. If it indeed functions at this capacity, it could mitigate chatbot fatigue by escalating issues to a human when necessary.

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