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The Ad Platform: How Political Advertisers Are Reaching Voters Through Digital Media

Audio by eMarketer Editors  |  Jul 22, 2020
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The Ad Platform: How Political Advertisers Are Reaching Voters Through Digital Media
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eMarketer Podcast
United States

2020 has shaped up to be an unusual presidential election year, to say the least. Grace Briscoe, vice president of Candidates + Causes at Centro, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss how political advertisers are leaning on connected TV, audience targeting, Facebook and more as they work on fundraising and getting out the vote.

US Digital Political Ad Spending, 2016-2020 (millions and % of total political ad spending)
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