Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

66% of UK consumers now aware of cryptocurrencies

The news: Two-thirds of UK consumers (66%) say they are aware of cryptocurrencies, and 29% of those who are aware of them have invested in them—demonstrating that cryptos have become part of the financial services mainstream, per a Coinbase 2021 survey.

What about ownership? Further trends in the survey data augur continued growth in crypto ownership in the UK, given the high proportion of new investors and high engagement among investors.

  • 51% of UK consumers who own cryptos bought them from 2019 onward, suggesting that this asset class has only recently broken into the investing mainstream.
  • And 55% of investors who already own cryptos are planning to increase their holdings in the next year, indicating an active investment environment.

The bigger picture: We expect more incumbent investment managers, like wealth managers, to react to growing investor crypto interest by offering exposure to their clients in 2022.

  • Crypto exchanges, like Coinbase, and digital trading platforms, like Robinhood, have thus far been the main beneficiaries of spiking crypto trading activity.
  • Yet interest in investing in this nascent asset class is cross-demographic: 72% of global high-net-worth individuals (HNWIs) have bought crypto, per a 2021 Capgemini survey.
  • We expect wealth managers to follow the lead of large players like JPMorgan and Morgan Stanley and offer crypto exposure to their wealthy clients.

Crypto exchanges also have an opportunity to scoop up business from this lucrative segment by tailoring their offerings to HNWIs and adding the high-touch experience that these clients are accustomed to. For example, the premium offering from Singapore-based exchange Coinhako offers clients access to a dedicated relationship manager.