Discover what trends you should know—and ignore—as you ring in the new year. Watch Drift’s Justin Keller, vice president, revenue generation, and Mark Kilens, vice president, content and community, for a deep dive into the predictions and best practices that revenue teams are building their strategies around in 2022.

Watch this webinar and learn:

• How buyer expectations are changing the face of martech, and what that means for B2B marketing and sales leaders
• The secret to improving marketing and sales productivity, processes, and pipeline velocity
• How to differentiate your digital experience to wow buyers, increase conversions, and grow revenue

Presenters:

Mark Kilens is vice president, content and community at Drift. In his role, Mark leads the content, creative, and events teams. Mark oversees Drift’s community, Drift Insider, which has 45,000+ members, and Drift’s RevGrowth and HYPERGROWTH events.

Justin Keller is vice president, revenue generation at Drift. Justin is an award-winning B2B marketer who is disrupting the B2B marketing status quo. For the past 16 years, he has been building tech brands and marketing programs that people love.

Moderator:

Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.