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Boost your brand and generate demand with media programs.

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Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

October 22, 2026

Better Rates and Lower Fees Are the Top Factors Driving Gen Zers to Switch Banks

Featured In

Gen Z wants better banking rates, but most aren’t doing the work

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Chart Title

Better Rates and Lower Fees Are the Top Factors Driving Gen Zers to Switch Banks

Publication Date

October 22, 2026

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Source information is only available to PRO subscribers.

Featured In

Gen Z wants better banking rates, but most aren’t doing the work

Topics

Banking Generation Z United States