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September 28, 2026

How US Mobile Shopping App Users Typically Look Up or Buy a Product After Seeing it on TV/Streaming Service, July 2026

How US Mobile Shopping App Users Typically Look Up or Buy a Product After Seeing it on TV/Streaming Service, July 2026

Note

Respondents were asked, "When a product catches your eye on TV or a streaming service, how do you usually look it up or buy it?"

Methodology

Data is from the August 2026 Rzr report titled, "Mobile Holiday Shopper Survey." 500 US consumers were surveyed online between July 23-25, 2026. The sample was weighted to the US census. All participants had at least one retail or brand shopping app installed, and had made a purchase through a retail app in the last 12 months.