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September 28, 2026
Channel from Which US Mobile Shopping App Users Typically Make a Purchase, July 2026
Note
Respondents were asked, "When a brand offers both an app and a mobile website, which do you usually use to make a purchase?"
Methodology
Data is from the August 2026 Rzr report titled, "Mobile Holiday Shopper Survey." 500 US consumers were surveyed online between July 23-25, 2026. The sample was weighted to the US census. All participants had at least one retail or brand shopping app installed, and had made a purchase through a retail app in the last 12 months.