Newsletter sign-up

Does my company subscribe?

Contact Sales:1-800-405-0844

Solutions

See All Solutions →

By Product EMARKETER PRO+EM Advisory AI Visibility Index

By Use Case Determine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership See All Use Cases →

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Resources

Learning Center

Browse recent toolkits and resources curated by the EMARKETER team.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

About

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Join the Team →

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

See all Solutions →

By ProductEMARKETER PRO+EM Advisory AI Visibility Index

By Use CaseDetermine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Learning Center

Browse recent toolkits and resources curated by the EMARKETER team.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

Log in Newsletter Sign Up 1-800-405-0844

Become a Client

Already have a subscription?

Log in to see the full chart

Log in or register for a free account to get full, unrestricted access to this chart

Log in to see the full chart

January 29, 2026

Search Engines Are a Major Source of Product Discovery

Methodology

Data is from the January 2026 Bizrate Insights report titled "State of Consumer Trust in Online Shopping: How Shoppers Navigate AI and Authenticity." 1,006 US online shoppers ages 18+ were surveyed online during November 2025.

Featured In

Google’s Europe carousel removal puts product visibility at risk

Sources

Bizrate Insights

Share

Chart Title

Search Engines Are a Major Source of Product Discovery

Publication Date

January 29, 2026

Sources

Bizrate Insights

Featured In

Google’s Europe carousel removal puts product visibility at risk

Topics

Consumer Behavior Artificial Intelligence (AI)United States

Search Engines Are a Major Source of Product Discovery | EMARKETER