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July 1, 2026
AI Visibility Index: US Apparel & Fashion Leaderboard, July 2026
Methodology
Data is from the July 2026 EMARKETER AI Visibility Index. In July 2026, EMARKETER analyzed 14,540 ChatGPT recommendations in response to US-based interactions across 20 apparel & fashion categories: activewear, denim, outerwear, sneakers, swimwear, intimates, handbags, watches, sunglasses, dresses, boots, tops, pants and shorts, skirts, sweaters and knitwear, loungewear and sleepwear, hosiery, dress and casual, footwear, sandals, and hats and headwear. Each interaction asked ChatGPT for product recommendations using standardized prompts (e.g., "best trail running shoes," "sustainable wide-leg jeans"). Prompts varied by product type, product attribute, consumer need, target audience, and price tier to capture a representative range of consumer questions for each category.Chart Title
AI Visibility Index: US Apparel & Fashion Leaderboard, July 2026Publication Date
July 1, 2026