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By Use CaseDetermine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership

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Boost your brand and generate demand with media programs.

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Browse recent toolkits and resources curated by the EMARKETER team.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

August 24, 2026

Factors US Retailers Believe Will Influence Consumers’ Online Purchase Decisions During the 2026 Holiday Season, May 2026

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Shipping fees, not price tags, will tip holiday carts

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Chart Title

Factors US Retailers Believe Will Influence Consumers’ Online Purchase Decisions During the 2026 Holiday Season, May 2026

Publication Date

August 24, 2026

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Featured In

Shipping fees, not price tags, will tip holiday carts

Topics

Checkout Shipping & Delivery Customer Experience Promotions United States