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July 10, 2026

GLP-1 Users Eat Less, Trading Up to Higher-Quality Food While Prioritizing Health

Methodology

Data is from the July 2026 The New Consumer and Coefficient Capital survey titled "Consumer Trends 2026" conducted by Toluna. 3,000+ US consumers were surveyed during November 2025.

Featured In

GLP-1 Marketing 2026 Ice cream’s GLP-1 adaptation shows the opportunity for premium, portion-controlled foods

Sources

The New Consumer

Coefficient Capital

Share

Chart Title

GLP-1 Users Eat Less, Trading Up to Higher-Quality Food While Prioritizing Health

Publication Date

July 10, 2026

Sources

The New Consumer

Coefficient Capital

Featured In

GLP-1 Marketing 2026 Ice cream’s GLP-1 adaptation shows the opportunity for premium, portion-controlled foods

Topics

Consumer Behavior Health United States