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June 1, 2026
AI Visibility Index: Most Cited US Insurance Nonbrand Domains, June 2026
Methodology
Data is from the June 2026 EMARKETER AI Visibility Index. In June 2026, EMARKETER analyzed 5,600 ChatGPT recommendations in response to US-based interactions across nine financial services categories: credit cards; banking accounts; buy now, pay later (BNPL); payment processing; digital wallets; peer-to-peer (P2P) payments; cryptocurrency and stablecoins; insurance; and loans. Each query asked ChatGPT for product or service recommendations using standardized prompts (e.g., "best travel credit card," "auto insurance provider for families"). Prompts varied by product/service type, product/service attribute, consumer need, target audience, and price tier to capture a representative range of consumer questions for each category.Chart Title
AI Visibility Index: Most Cited US Insurance Nonbrand Domains, June 2026Publication Date
June 1, 2026