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March 31, 2026

Industry KPIs: North America App Session Length, by Select Industry, Q1 2025-Q1 2026

Industry KPIs: North America App Session Length, by Select Industry, Q1 2025-Q1 2026

Methodology

Airship's data is derived by analyzing customer data in aggregate of apps with at least 100,000 monthly active users and app category and region cohorts with more than 5,000,000 monthly active users. That group includes approximately 1.1 billion devices across 11 categories. The data includes information collected monthly. Benchmarks are based on an average by quarter for each category and region cohort. Sample size among categories and regions may vary. All data collection and analysis procedures strictly adhered to privacy regulations and ethical standards, with personal information anonymized and findings aggregated to maintain confidentiality and integrity.