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June 8, 2026

Purchase Frequency Changes Are a Top Cost-Saving Behavior, Especially Among Lower-Income Households

Purchase Frequency Changes Are a Top Cost-Saving Behavior, Especially Among Lower-Income Households

Methodology

Data is from the June 2026 Ipsos report "Ipsos Consumer Tracker: Wave 142." 1,084 US adults ages 18+ were surveyed during June 2-3, 2026. Results are segmented by household income: under $50K, $50K-<$100K, and $100K+.