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March 10, 2026

Frequency with Which US Mobile Gamers Play Mobile Games, Jan 2026 (% of respondents)

Methodology

Data is from the March 2026 Axon/AppLovin report "Mobile Gaming: The New Mainstream Consumer Channel" conducted by Kantar. 2,500 US adults ages 18+ who had played mobile games in the past three months were surveyed online during January 2026.

Featured In

Mobile gaming’s high attention is untapped

Sources

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Chart Title

Frequency with Which US Mobile Gamers Play Mobile Games, Jan 2026 (% of respondents)

Publication Date

March 10, 2026

Sources

Featured In

Mobile gaming’s high attention is untapped

Topics

Mobile Games Media Consumption United States