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March 31, 2026
Worldwide TikTok Average Retention Rate, By Industry, Q1 2026
Methodology
Data is collected and analyzed quarterly by Dash Social, including posts from national and international companies across major social media platforms, including TikTok (n=917), Instagram (n=2,829), YouTube (n=684), Facebook (n=1,318), Pinterest (n=548), and X (755 companies) to ensure a comprehensive and representative sample. Only accounts with at least 1,000 followers were considered. Benchmarks were established by calculating the average performance of each brand, providing breakdowns by follower grouping as well as industry. Sample size among platforms, industries and follower buckets may vary.Chart Title
Worldwide TikTok Average Retention Rate, By Industry, Q1 2026Publication Date
March 31, 2026