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March 31, 2026

Worldwide TikTok Average Retention Rate, By Industry, Q1 2026

Methodology

Data is collected and analyzed quarterly by Dash Social, including posts from national and international companies across major social media platforms, including TikTok (n=917), Instagram (n=2,829), YouTube (n=684), Facebook (n=1,318), Pinterest (n=548), and X (755 companies) to ensure a comprehensive and representative sample. Only accounts with at least 1,000 followers were considered. Benchmarks were established by calculating the average performance of each brand, providing breakdowns by follower grouping as well as industry. Sample size among platforms, industries and follower buckets may vary.

Featured In

Viewers move on before TikTok videos end

Sources

Dash Social (formerly Dash Hudson)

Share

Chart Title

Worldwide TikTok Average Retention Rate, By Industry, Q1 2026

Publication Date

March 31, 2026

Sources

Dash Social (formerly Dash Hudson)

Featured In

Viewers move on before TikTok videos end

Topics

Advertising Performance Metrics

Worldwide