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Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

May 20, 2026

How US Brand and Agency Marketers Balance Investments Between Upper-Funnel Brand and Lower-Funnel Performance Outcomes, March 2026

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How US Brand and Agency Marketers Balance Investments Between Upper-Funnel Brand and Lower-Funnel Performance Outcomes, March 2026

Publication Date

May 20, 2026

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Topics

Marketing Measurement Surveys Marketing Spending United States

How US Brand and Agency Marketers Balance Investments Between Upper-Funnel Brand and Lower-Funnel Performance Outcomes, March 2026 | EMARKETER