Newsletter sign-up

Does my company subscribe?

Contact Sales:1-800-405-0844

Solutions

See All Solutions →

By Product EMARKETER PRO+EM Advisory AI Visibility Index

By Use Case Determine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership See All Use Cases →

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Resources

Learning Center

Browse recent toolkits and resources curated by the EMARKETER team.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

About

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Join the Team →

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

See all Solutions →

By ProductEMARKETER PRO+EM Advisory AI Visibility Index

By Use CaseDetermine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Learning Center

Browse recent toolkits and resources curated by the EMARKETER team.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

Log in Newsletter Sign Up 1-800-405-0844

Become a Client

Already have a subscription?

Log in to see the full chart

Log in or register for a free account to get full, unrestricted access to this chart

Log in to see the full chart

January 5, 2026

Consumers Plan to Spend More on Health and Wellness This Year While Cutting Back Elsewhere

Methodology

Data is from a January 2026 CivicScience survey as cited in company blog. 1,885 US adults ages 18+ were surveyed during December 23-29, 2025. Data is weighted according to the US census.

Featured In

The Health and Wellness Market 2026 P&G buys supplement brand Thorne as CPG rivals vie for wellness-focused consumers

Sources

Share

Chart Title

Consumers Plan to Spend More on Health and Wellness This Year While Cutting Back Elsewhere

Publication Date

January 5, 2026

Sources

Featured In

The Health and Wellness Market 2026 P&G buys supplement brand Thorne as CPG rivals vie for wellness-focused consumers

Topics

Digital Health Consumer Behavior United States