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Browse recent toolkits and resources curated by the EMARKETER team.

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Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

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March 31, 2026

Industry KPIs: US Grocery Share of Average Purchase Intent Clicks, by Platform, Q1 2025 vs. 2026

Methodology

Data is collected and analyzed quarterly by MikMak. The dataset is based on the analysis of key ecommerce KPIs collected across hundreds of multichannel brands over 250 channels and thousands of retailer integrations to understand consumers' online shopping behavior.

Featured In

Industry KPIs: Grocery purchase intent shifts sharply toward YouTube, away from Meta YouTube is now where grocery shoppers click to buy

Sources

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Chart Title

Industry KPIs: US Grocery Share of Average Purchase Intent Clicks, by Platform, Q1 2025 vs. 2026

Publication Date

March 31, 2026

Sources

Featured In

Industry KPIs: Grocery purchase intent shifts sharply toward YouTube, away from Meta YouTube is now where grocery shoppers click to buy

Topics

Advertising Performance Metrics Groceries & Consumer Products (CPG)United States

Industry KPIs: US Grocery Share of Average Purchase Intent Clicks, by Platform, Q1 2025 vs. 2026 | EMARKETER