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March 27, 2026
Data Quality and Integration Are the Biggest Barriers to Marketing Mix Modeling (MMM) Impact
Methodology
Data is from the March 2025 Harvard Business Review report titled “Bridging the Marketing Mix Modeling Actionability Gap" sponsored by Google. 547 marketers worldwide who are familiar with their organization's use of MMM were surveyed online during September-October 2025.Chart Title
Data Quality and Integration Are the Biggest Barriers to Marketing Mix Modeling (MMM) ImpactPublication Date
March 27, 2026