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Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

April 28, 2026

Allocation of Total Marketing Budget Across Objectives According to US Bank/Credit Union Executives, 2025 & 2026 (% of respondents)

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Chart Title

Allocation of Total Marketing Budget Across Objectives According to US Bank/Credit Union Executives, 2025 & 2026 (% of respondents)

Publication Date

April 28, 2026

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Source information is only available to PRO subscribers.

Topics

Marketing Spending Banking United States

Allocation of Total Marketing Budget Across Objectives According to US Bank/Credit Union Executives, 2025 & 2026 (% of respondents) | EMARKETER