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October 28, 2025
B2B Buyers Turn to AI Early in the Purchasing Process Before Talking to Sales
Methodology
Data is from the October 2025 Google and National Research Group (NRG) report titled "Understanding the Empowered Buyer: A Playbook for Earning Trust in Today's B2B Buyer Journey." 2,063 US senior leaders (C-suite, executives, or upper-level managers) involved in B2B purchasing decisions across enterprise, software as a service (SaaS), web services/builders, and B2B retail industries were surveyed during June-July 2025.Chart Title
B2B Buyers Turn to AI Early in the Purchasing Process Before Talking to SalesPublication Date
October 28, 2025