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March 3, 2026
Level of Interest US Digital Shoppers Have in AI Shopping, Feb 2026, (% of respondents)
Methodology
Data is from the March 2026 "The EMARKETER Ecommerce Survey" conducted by Bizrate Insights. 1,004 US adults ages 18 to 65 were surveyed online during February 2-March 1, 2026. Respondents identified as female (50.9%) and male (49.1%) and were ages 18-34 (33.5%), 35-54 (33.4%), and 55-65 (33.2%). Data has a margin of error of +/-3 percentage points at the 95% confidence interval. Respondents were members of Bizrate Rewards, the Bizrate Consumer Panel operated by Bizrate Insights, which is comprised of over 2 million panelists who provide feedback based on their experiences and opinions. The Bizrate Rewards panel is comprised of a broad demographic profile which represents a sampling of all ages, education levels, genders, and incomes. At the time of joining the panel, each panelist stated they had shopped online. In exchange for providing feedback, panelists have the opportunity to earn points, which can be exchanged for electronic gift cards. This survey, provided by Bizrate Insights on behalf of EMARKETER, provides a monthly consumer pulse of digital shopping behavior and intent.Featured In
AI shopping splits into 2 pathsSources
Chart Title
Level of Interest US Digital Shoppers Have in AI Shopping, Feb 2026, (% of respondents)Publication Date
March 3, 2026