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March 12, 2026
OOH Media Formats That Best Support Connected Commerce Goals According to US Marketers and Agency Executives, Jan 2026
Note
Respondents were asked "Which of the following OOH media formats do you think best support your connected commerce aims?"Methodology
Data is from the March 2026 Winterberry Group and Out-of-Home Advertising Association of America (OAAA) research briefing titled "The Power of Proximity: OOH Media and its Evolving Role in Connected Commerce." 106 US enterprise marketers and agency executives with responsibility for connected commerce programs were surveyed online during November 2025-January 2026.Chart Title
OOH Media Formats That Best Support Connected Commerce Goals According to US Marketers and Agency Executives, Jan 2026Publication Date
March 12, 2026