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January 20, 2026

US Store Brand Retail Sales, by Product Category, Dec 2025, (billions and % change vs. 2024)

Methodology

Data is from the January 2026 Private Label Manufacturers Association report titled "2026 Private Label Report" with Circana. Sales data from all outlets in the US were analyzed for the 52 weeks ending December 28, 2025.

Featured In

FAQ on private label brands: What's fueling record growth and what's next

Sources

Private Label Manufacturers Association (PLMA)

Share

Chart Title

US Store Brand Retail Sales, by Product Category, Dec 2025, (billions and % change vs. 2024)

Publication Date

January 20, 2026

Sources

Private Label Manufacturers Association (PLMA)

Featured In

FAQ on private label brands: What's fueling record growth and what's next

Topics

Retail Sales United States

US Store Brand Retail Sales, by Product Category, Dec 2025, (billions and % change vs. 2024) | EMARKETER