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January 27, 2026
Health and Wellness Categories US Consumers Plan to Increase Spending on in 2026, Jan 2026 (% of US adults)
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Younger consumers’ health focus creates opportunity for activewear brandsTarget expands wellness push with dye-free cereals and broader assortmentAs athleisure growth slows, brands look to new paths for expansionKraft Heinz leans into ‘better-for-you’ Mac & Cheese and other productsConsumers feel pressured by wellness culture, even as health spending climbsChart Title
Health and Wellness Categories US Consumers Plan to Increase Spending on in 2026, Jan 2026 (% of US adults)Publication Date
January 27, 2026
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