Already have a subscription?Sign In
Log in to see the full chart
Log in to see the full chart
January 27, 2026
Health and Wellness Categories US Consumers Plan to Increase Spending on in 2026, Jan 2026 (% of US adults)
Methodology
Data is from the January 2026 CivicScience survey as cited in company blog. 810 US adults were surveyed during January 20-21, 2026.Featured In
Younger consumers’ health focus creates opportunity for activewear brandsTarget expands wellness push with dye-free cereals and broader assortmentAs athleisure growth slows, brands look to new paths for expansionKraft Heinz leans into ‘better-for-you’ Mac & Cheese and other productsConsumers feel pressured by wellness culture, even as health spending climbs High-protein offerings coax cautious consumers into spendingSources
Chart Title
Health and Wellness Categories US Consumers Plan to Increase Spending on in 2026, Jan 2026 (% of US adults)Publication Date
January 27, 2026