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March 1, 2026
Likelihood of US AI Users to Try a Different Brand/Product Than Usual Choice if an AI Assistant/Chatbot Suggests It as an Alternative, (% of respondents)
Note
Respondents were asked, "How likely are you to try a different brand or product than your usual choice if an AI assistant/chatbot suggests it as an alternative?"Methodology
Data is from the March 2026 EMARKETER and Publicis Commerce report titled “LLM Usage and Trust in the Shopping Journey.” 1,179 US adults ages 18+ who have used an AI assistant or chatbot to research a product in the past month were surveyed during January 2026.Chart Title
Likelihood of US AI Users to Try a Different Brand/Product Than Usual Choice if an AI Assistant/Chatbot Suggests It as an Alternative, (% of respondents)Publication Date
March 1, 2026