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March 1, 2026
Actions Taken by US AI Users After an AI Assistant/Chatbot Recommends a Specific Product, Jan 2026, (% of respondents)
Note
Respondents were asked, "If an AI assistant/chatbot recommends a specific product to you, what do you typically do next? Select all that apply."Methodology
Data is from the March 2026 EMARKETER and Publicis Commerce report titled “LLM Usage and Trust in the Shopping Journey.” 1,179 US adults ages 18+ who have used an AI assistant or chatbot to research a product in the past month were surveyed during January 2026.Chart Title
Actions Taken by US AI Users After an AI Assistant/Chatbot Recommends a Specific Product, Jan 2026, (% of respondents)Publication Date
March 1, 2026