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Boost your brand and generate demand with media programs.

Learning Center

Read through guides, explore resource hubs, and sample our coverage.

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Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

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January 29, 2026

Most Trusted Information Sources for Online Purchases According to US Digital Shoppers, Nov 2025, (% of respondents)

Methodology

Data is from the January 2026 Bizrate Insights report titled "State of Consumer Trust in Online Shopping: How Shoppers Navigate AI and Authenticity." 1,006 U.S. online shoppers ages 18+ were surveyed online during November 2025.

Featured In

Amazon test of AI-generated search overviews could reshape discovery

Sources

Bizrate Insights

Share

Chart Title

Most Trusted Information Sources for Online Purchases According to US Digital Shoppers, Nov 2025, (% of respondents)

Publication Date

January 29, 2026

Sources

Bizrate Insights

Featured In

Amazon test of AI-generated search overviews could reshape discovery

Topics

Consumer Behavior United States

Most Trusted Information Sources for Online Purchases According to US Digital Shoppers, Nov 2025, (% of respondents) | EMARKETER