Already have a subscription?Sign In
Log in to see the full chart
Log in to see the full chart
January 30, 2026
Priority Focus Areas for AI Investment Among CMOs in the Media Sector Worldwide, 2025, (% of respondents)
Methodology
Data is from the January 2026 Dentsu report "CMO Navigator: Rethinking Marketing in the Age of AI." 1,950 Chief Marketing Officers (CMOs) from organizations of varying sizes and stages across 14 countries were surveyed during October 2025 by B2B International.Sources
Chart Title
Priority Focus Areas for AI Investment Among CMOs in the Media Sector Worldwide, 2025, (% of respondents)Publication Date
January 30, 2026