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December 1, 2025
Customers Feel Served by Banks in the Good Times, but Not the Bad
Methodology
Data is from the December 2025 Jack Henry & Associates Inc. "2025 Financial Sentiment Study: Consumer Report." 2,866 US respondents—including 2,435 household financial decision-makers ages 18+ and 431 owners/executives of small and medium‑size businesses—were surveyed during July 2025. The survey was conducted online via a Qualtrics panel.