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December 1, 2025

Customers Feel Served by Banks in the Good Times, but Not the Bad

Customers Feel Served by Banks in the Good Times, but Not the Bad

Methodology

Data is from the December 2025 Jack Henry & Associates Inc. "2025 Financial Sentiment Study: Consumer Report." 2,866 US respondents—including 2,435 household financial decision-makers ages 18+ and 431 owners/executives of small and medium‑size businesses—were surveyed during July 2025. The survey was conducted online via a Qualtrics panel.
Customers Feel Served by Banks in the Good Times, but Not the Bad | EMARKETER